#Fake tattoos skin#

Here are a few highlights from the conversation, which have been lightly edited for clarity. вЂњAnd soon weвЂ™re launching some other products that adorn other areas of your body - letвЂ™s put it that way.вЂќ вЂњ getting our lifetime value and basket size up by releasing new products - we launched subscriptions three weeks ago,вЂќ said Handley. With all of this, even more expansion is on the horizon. And itвЂ™s a totally different way you have to approach it,вЂќ he said. вЂњItвЂ™s really authentic in terms of its entertainment and engagement. With that, now Inkbox is focused more squarely on channels like TikTok. вЂњEssentially you have to pay to get in front of anyone there now.вЂќ вЂњIt was really disheartening to see the greed of Meta affect our ability to get our content in front of consumers,вЂќ said Handley. But recent privacy and algorithmic changes have made it much more expensive and less effective. For example, Instagram used to be InkboxвЂ™s primary acquisition channel. Currently, Inkbox is sold in stores like Urban Outfitters, but Handley has plans to expand further.Д«ut even with this growth has come some hurdles. вЂњWeвЂ™re at a stage now where we canвЂ™t just be direct-to-consumer,вЂќ he said. This includes retail partnerships and more deals with bigger celebrities. And now that Inkbox is part of a much bigger company, Handley has big plans for expansion. It seems the strategy worked out given the growing marketplace and the Bic acquisition. вЂњWe wanted to at least immerse ourselves in the authentic world of permanent tattoos - to build more genuine connections with artists,вЂќ Handley said. For example, early on the company opened its own permanent tattoo shop as a way to get to know more artists in the industry. It took some time to get to this point - the company is now seven years old - and much of InkboxвЂ™s success was thanks to inroads it has made with the tattoo community. вЂњWe have this artist marketplace with over 10,000 designs from over 700 artists from around the world who make collectively several million dollars a year selling tattoos on our platform, which weвЂ™re always really proud to say,вЂќ Handley said. Instead, Inkbox partners with both celebrities like BTS and famous tattoo artists to sell customersвЂ™ designs - as well as grow out its own marketplace of designs where the creators can take a cut of the sales.ДЄccording to Handley, the majority of Inkbox sales come from its artist marketplace. But the companyвЂ™s products donвЂ™t work like traditional temporary tattoo offerings that put simple designs on pieces of paper.

#Fake tattoos skin#

Inbox uses an active ingredient its founders discovered in a fruit in Panama that leaves what looks like a tattoo mark on usersвЂ™ skin for one to two weeks.